Custom Actions can be created by Power Users, Designers or Administrators of a site using SharePoint Designer. Once created, Custom Actions provide an easy way for the end user to navigate to an existing list form, to execute a workflow or to navigate to a URL.

Branding a page to look like the rest of the site is easy to do with SharePoint Designer. If you have a page that you created from scratch or in which you copied the content from a different site or from a document, you can easily provide that page the matching look and feel for the rest of the site by attaching the Master Page of that site to it.

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Site Columns and Content Types can be created easily using SharePoint Designer. This video first explains why you should use site columns and content types. Then you see a scenario in which a site column is created then associated with a content type. The content type is then used in a document library.

Site images should be stored in the Site Assets library and can be inserted on any page within the site. This video shows how to work with images on SharePoint sites using SharePoint Designer.

SharePoint Designer is an extremely powerful application and lets its users create robust solutions on top of SharePoint. The usage of SharePoint Designer can be restricted as needed to the groups who possess the knowledge this powerful tool correctly. In this video, you will see how a site collection administrator can control various levels of access to this product.

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